Recent Headlines »

April 24, 2008 - Home Improvement Advertising: Getting the Most from Your Advertising Dollars

If you are a home improvement contractor, you already know that the economy has directly impacted your business.  You have probably felt the pinch in your bottom line profits.  In the past, many home improvement contractors have relied on homebuilders to provide the majority of their business.  With the housing market in a spiral, what [...]

No Comments | Read full story »

April 17, 2008 - Creating Curb Appeal

This is your chance to make an incredible first impression! Regardless of how much money you spend on your home’s interior, the job is not complete until your outdoor environment matches the quality of your interior. Any realtor will tell you that creating curb appeal is one way to greatly increase the value of your [...]

1 Comment | Read full story »

April 15, 2008 - TheHomeMag Featured On The Contractor Show

Contractors have to promote an image. Homeowners search for good craftsmen while visualizing desired results for remodeling work. Sean Campbell, CEO of TheHomeMag discusses making this happen via a very focused advertising method.

1 Comment | Read full story »

April 15, 2008 - Purchasing Small Publishing Companies

If you have ever thought about getting into the publishing business but lack the experience or background to start your own company, consider this alternative.  TheHomeMag offers opportunities for people with no prior experience in publishing to own a successful small publishing company.  Small publishing companies are difficult to start and generally have a low [...]

No Comments | Read full story »

April 9, 2008 - So You Want to Buy a Franchise; Ask These Three Questions First!

If you are looking to buy a franchise system with a great business model, do your homework first. There are many franchise systems for sale that appear to have a great business model; however, it is important to exercise caution before making that purchase. There are several considerations you should take into account. First, you [...]

No Comments | Read full story »

April 9, 2008 - Have You Been Thinking “I Need to Renovate My Home?”

With today’s housing market on the decline, many homeowners are choosing to remain in their current home and renovate rather than relocate. The next question to ask yourself is “where do I go for resources to renovate my home?” The answer is simple. Why not choose one of the contractors listed in TheHomeMag? TheHomeMag offers [...]

No Comments | Read full story »

December 19, 2007 - Seeking Change v. Hunting for Dollars

Their are many reasons for change, and certainly many ways to achieve that change.  Change in environment, lifestyle, values, career, attitude - and so on.  Once a change is needed, or almost commanded by life itself, it is important to identify why change is required, and what you want to change to.  In your career [...]

No Comments | Read full story »

December 3, 2007 - A Field of “Pipe” Dreams…

The day’s of “build it and they will come” are unfortunately a memory.  The notion of unlocking your doors and hanging an OPEN sign in the window to make loads of money are nothing more than, well, a notion.  It is neither realistic nor practicle to assume you can operate your business from “inside” the [...]

No Comments | Read full story »

November 14, 2007 - Trend Offset Printing and TheHomeMag Announce Long-Term Partnership

LOS ALAMITOS, CA (October 29, 2007)—TheHomeMag has entered into a long-term partnership with Trend Offset Printing to accelerate the expansion of its nationwide portfolio of corporate and franchised magazines, the two companies announced today.
Starting in January 2008, TheHomeMag will make full use of Trend’s robust national platform by placing its publications, which target the home [...]

1 Comment | Read full story »

October 18, 2007 - Franchising is NOT a 4-letter word…

Contrary to popular belief, Franchising is not a 4-letter word.  In fact, the franchise model itself is designed to be profitable.  The inherent flaw with franchising is three fold:

You need to franchise the right product or service.
The Franchisee must be capable of operating a successful business model.
The Franchisor must work as hard on internal growth [...]

No Comments | Read full story »