TheHomeMag is your leading, local, monthly Home Improvement Magazine. With millions of magazines direct-mailed every month across the country, we’ve gone to great lengths to maintain the quality of the publication. We are diligent in creating call-generating advertisements, to remain a measurable media choice for advertisers, and to ensure that our magazines go directly into the hands of homeowners who have the ability to make a buying decision on the products and services presented in every magazine by local home improvement businesses.
When the magazine first launched as The Home Improver back in July 2002, the distribution was large, yet the magazine was originally slated to be a quarterly publication. After a fast name change, it quickly became evident that TheHomeMag needed to be a monthly mailing in order to properly stimulate the buyer. Frequency and consistency were the initial keys to success and those elements exist in every one of our magazines today. Additionally, no editorial was allowed then, and it remains that way today. Another key feature of the magazine has been its attention to the reader. The regular and unilateral focus on the mailing list has made a vital difference between TheHomeMag and other similar publications. How often we update the list, which carrier routes we mail to, and our focus on physically driving each market, allows local publishers to claim that their list is, in fact, the best. Combine our dedication to design and focus on the reader with a high gloss standard such as TheHomeMag, and you’ve got a winning magazine. Add in our proprietary ad call-tracking feature that is offered to all advertisers at no additional charge, and you have the ingredients of a tremendously successful business.
TheHomeMag has many taglines – and all of them are true…”Anything and Everything for Your Home”, “We Inspire People to Improve Their Homes”, and “Your Leading Local Home Improvement Resource Guide”. But the one that hits home for our Advertisers and especially our Publishers – We’re in Business to Grow Business. That’s TheHomeMag.
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