PRO INSIGHTS

Expert Ideas to Grow Your Business

Success stories, marketing tips, and practical resources for home improvement pros

PROVEN RESULTS

Advertiser Success Stories

Closets by Design

Home Organization

MULTI-MARKET
22

MARKETS

2006

SINCE

Full

PAGE SIZE

8,911

TOTAL ADS

The quality of the homeowners in their mailing list is unlike anything else we've tried. These are people who are ready to spend, and they find us through TheHomeMag every single month.

Chantale Persinger,
Closets by Design

ClosetsbyDesign
  • Advertising in 22 TheHomeMag markets nationwide
  • Currently forward-booked through 2027
  • TheHomeMag Certified

Integrity Door Sales

Doors

LOCAL MARKET
1

MARKET

2019

SINCE

Quarter

PAGE SIZE

95

TOTAL ADS

The first issue I advertised in paid for itself in the first 2 days. From that first issue I received 3 service calls and a new door installation. It is getting me into the neighborhoods and in front of the customers that want a quality product.

Mike Kramer
Integrity Door Sales

IntegrityDoorSales
  • First issue paid for itself within 2 days
  • 3 service calls and a new installation from issue one
  • Quarter page magazine placement

Alaskan Heating & Air Conditioning

Heating & Air Conditioning

LOCAL MARKET
1

MARKET

2013

SINCE

DML

INSERT

201

TOTAL ADS

Thank you for all the help TheHomeMag has provided to Alaskan Heating & Air. You were incredibly helpful when we were starting our marketing campaigns, and the business we've generated through our leads has been a large part of our success.

Chad Dymon
Alaskan Heating & Air Conditioning

AlaskanHVAC
  • Long-term TheHomeMag advertiser
  • Runs off-page products and in-book ads
  • Spends an average of $30k annually advertising with THM

Desert Mesa Landscape & Design

Landscape & Design

LOCAL MARKET
1

MARKET

2017

SINCE

Quarter

PAGE SIZE

135

TOTAL ADS

We have a very small business and advertising with TheHomeMag has helped us tremendously. We have tried other advertising and this by far reaches the most customers. Their customer service is top notch. Without their services, we would not be as successful as we are.

Christina
Desert Mesa Landscape & Design

DesertMesa
  • Generated 280 calls from running a quarter-page ad for a year
  • Mailed to 75,000 homes per issue
  • Advertising with TheHomeMag since September 2017

PRO INSIGHTS

Marketing Tips & Tricks

A smiling middle-aged man reading an open issue of The HomeMag magazine at a wooden desk with a coffee mug nearby.
  • Home Improvement Marketing, Local Marketing Tips, Marketing, Print Advertising

Print Ads for Home Improvement Businesses: How Consistency Builds Local Trust

Print ads for home improvement businesses help build the consistency and familiarity homeowners need before they call. See how steady
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Group of team members meeting
  • Business, Culture, Marketing

Building a Stronger Team With a Positive Workplace Culture

A positive workplace culture can help home improvement companies build stronger teams, improve communication, increase employee satisfaction, and support long-term
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A person working at a laptop with a digital overlay showing "2026 TRENDS" with a target icon surrounded by various colorful data dashboards and charts.
  • Business, Marketing

Strategic Business Planning: How Home Improvement Companies Can Prepare for Change

Strategic business planning can help home improvement companies respond to changing customer expectations, technology, competition, and economic conditions while preparing
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Smiling man wearing a dark blue Summit Property Services shirt holding up a company flyer with services like property maintenance, landscaping, snow removal, and handyman services.
  • Marketing, Print

How Smart Contractors Use Print Advertising to Get More Calls Without Spending More

Smart contractors can use print advertising to reach the right homeowners, increase brand recognition, and generate more calls through targeted
Learn More
A person typing on a laptop displaying a financial analytics dashboard with graphs and donut charts during a team meeting.
  • Digital, Marketing

How Businesses Use Predictive Analytics to Improve Marketing Results

Predictive analytics helps businesses use customer data and marketing trends to make smarter decisions, improve targeting, optimize budgets, and reach
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A group of four construction or trade professionals gathered around a table with blueprints, smiling and discussing a project in a workshop.
  • Culture, Digital, Email

Building a Culture Where Employees Take Ownership of Their Work

Strong businesses depend on employees who care about their work and take pride in doing the job right.
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A service technician in a dark polo and cap showing a tablet to a smiling homeowner on her front porch.
  • Business

Why Post-Project Follow-Up Is Gaining Importance in Home Services

When it comes to home services, a customer's final impression often determines whether you get a repeat call, a referral
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A smiling, senior man with glasses sitting at a desk, looking at his smartphone while writing notes on a yellow notepad.
  • Digital

Zero-Click Search Trends and What They Mean for Brand Visibility

There was once a time when going through search results involved clicking on websites for more information.
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smiling woman sitting at a table reading a direct mail postcard advertising local home improvement services.
  • Print

How Smart Contractors Use Print ‘Add-Ons’ to Get More Calls Without Increasing Spend

A lot of homeowners receive offers and advertisements in the mail from contractors hoping to get their business.
Learn More
A construction site foreman wearing a brown jacket gesturing while speaking to two crew members inside a framed house.
  • Culture

The Hard Conversations That Define Your Workplace Culture

When you’re running a hands-on business, you aren't just managing projects; you’re managing people.
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A male contractor pointing to construction plans on a workbench while reviewing details with a female colleague.
  • Email

The Tradeoff Between Volume and Margin (in Home Improvement Businesses)

Most home improvement business owners chase one thing first: more jobs. It feels simple.
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A man wearing a dark construction shirt working at a computer inside an office.
  • Email

The Value of Email Campaigns for Staying Connected with Customers

Losing touch with past customers is one of the easiest ways to lose future work.
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A smiling contractor in a baseball cap and jacket shaking hands with a client on a residential front porch.
  • Marketing

What Consistent Marketing Actually Looks Like for a Busy Business Owner

If you’re out in the field running a hands-on business, your schedule is probably already bursting at the seams.
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A smiling senior man looking at a tablet in a workshop setting, surrounded by tools and blueprints.
  • Email

Grow Your Home Improvement Business With Email

Email campaigns are powerful tools for keeping your business top of mind and connecting with customers.
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A senior contractor pointing out details on a set of building blueprints to a worker wearing a baseball cap at a workbench.
  • Culture

Building Ownership Mindsets Instead of “Clock-In, Clock-Out” Teams

In many workplaces, employees simply complete their assigned tasks and move on.
Learn More
A female interior designer smiling as she holds up a marble tile sample to show a client across a desk.
  • Business

Reputation Marketing Beyond Reviews: Building Digital Trust Signals

Reputation marketing is a critical component of modern marketing strategy.
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A contractor wearing a tool belt presenting a project timeline chart on a tabletop display to a couple sitting across a kitchen island.
  • Business

How Visual Project Timelines Improve Client Confidence and Decision-Making

Uncertainty is one of the biggest reasons homeowners hesitate during a project.
Learn More
Zero Click Search Results Are Changing Digital Marketing Strategy
  • Digital

How Zero-Click Search Results Are Changing Digital Marketing Strategy

Search behavior has changed faster than many marketing strategies.
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A male manager holding a clipboard and explaining a performance dashboard on a laptop to a female colleague during a business meeting.
  • Culture

Why Employees Stay Longer When Expectations Are Clearly Defined

Regardless of your industry, employee retention can be a continuous challenge.
Learn More
Three construction workers reviewing digital plans on a tablet at an outdoor job site.
  • Marketing

From Guesswork to Growth: How a Media Partner Helps You Reach the Right Homeowners

Growing your business should feel intentional, not uncertain.
Learn More

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