Simple Steps to Stay Visible Online
Most customers today look online before they hire anyone. If you’re not visible, they’ll call your competitor. Staying visible online doesn’t have to be complicated. There are simple ways to get your business noticed online that you can put into action without a big budget.
Make sure your business can be found locally
When people need a contractor, they usually search for something like “roofer near me” or “plumber in [city].” That’s why showing up in local searches matters. The first step is keeping your Google Business Profile updated with your correct phone number, hours and services. Adding photos of your work also helps you stand out. This is one of the easiest ways for contractors to boost their local online presence.
Get listed on AskHomey.com
Another way to stay visible is by making sure your business is listed on AskHomey.com. This platform connects homeowners directly with trusted local contractors, giving you an extra place to be discovered. Since customers often compare options across multiple sites before reaching out, having your business on AskHomey.com increases your chances of getting noticed. It’s a simple step that helps you show up where people are already looking for services like yours.
Keep your website simple and useful
Even if you rely mostly on word of mouth, prospective customers will want to check out your business online. A basic website can do the job. Your website should include your services, contact information and photos of completed projects. This type of content builds trust and shows you’re a real professional. A clean, straightforward website improves business visibility online and gives potential customers the confidence to contact you.
Use social media the easy way
You don’t need to be on every social media platform. Pick one or two where your customers already spend time. For example, Facebook is a great starting point for many contractors. Share photos of your work along with short updates or quick tips related to your trade. These easy digital marketing steps can help you stay visible online and remind people about your business when they’re ready to hire.
Share helpful content to stay top of mind
Another smart way to build trust is by sharing helpful content online. This doesn’t mean writing long blogs. It can be as simple as posting before-and-after photos, short videos of your process or quick answers to common customer questions. By giving value first, you position yourself as an expert. This approach improves online visibility for small business owners and gives customers more reasons to choose you over your competitors.
Collect and share customer reviews
Reviews are powerful. A good review is like free advertising and can help you win the job over another contractor. Don’t be afraid to ask happy customers to leave a review on Google or Facebook. Even a few positive comments can go a long way. Collecting and sharing reviews is one of the most effective ways to improve online visibility while building trust with new customers.
Make your next move count
Being visible online is about showing up where customers are already looking and making it easy for them to find and trust you. By taking small steps like updating your local profile, building a simple website, using social media wisely and collecting reviews, you can stay ahead of the competition. If you want to save time and obtain the best results from these efforts, our team can help guide you every step of the way.
