TheHomeMag, a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. As a nationally-recognized direct mail publication, it flawlessly operates across 68 unique markets in 29 states, annually delivering an impressive 120 million copies into the hands of eager home enthusiasts.

Our mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.

Throughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. Our thriving corporation comprises over 175 employees, each integral in cultivating a brand synonymous with trust and quality.

A powerhouse in the industry, we proudly boast $150 million in organizational revenue, inclusive of our flourishing franchise markets. We attribute this prosperity to our unwavering commitment to delivering high-value content and services, aligning consumers with the expertise and inspiration they need to turn their house into the home of their dreams. TheHomeMag: your reliable guide for all things home improvement.

History

The home improvement sector is still forecasted for another record-breaking year of solid growth and prosperity, likely eclipsing the $420B mark in total home improvement spending with a projection of reaching $500B in total home improvement spending by the end of 2023, with more than 60% coming from Professional Services.

Better advertising is more important than ever in connecting homeowners to local service and product providers. TheHomeMag cuts through the clutter and goes directly into the hands of buying customers for all of our clients every month.

Our reason for success is simple - the right message to the right audience wrapped in a beautiful magazine delivered timely and accurately creates leads, trust, and repeat clients. Since 2002, the formula of creating those ads, selecting that audience, and gaining more clients remains the core competencies of TheHomeMag community of magazines.

TheHomeMag History

2002 TheHomeMag is born: inaugural Issue of TheHomeMag, then titled The Home Improver, landed in the mailboxes of the top 100,000 homes in Lee & Collier counties in southwest Florida.

2004 Second magazine opens: opened first Affiliate and second TheHomeMag magazine in Ventura CA.

2004 – 2006 Four more magazines: produced four (4) more partner/Affiliate magazines in CA and FL.

2007 First Franchise location: Las Vegas, NV signed in February and mailed in May.

2007 – 2010 Eighteen Franchises launch: launched an additional eighteen (18) Franchise magazines throughout the U.S.

2011 Corporate Expansion increases: expanded our growth plans to include Corporate-owned and operated magazines.

2011 – 2014 Eleven more magazines launch: changing the franchising business’ name from THM Franchising to THM Management signified our shift toward launching both franchise location and corporately-owned and operated magazine. We opened five (5) more Corporate-owned magazines as well as five (5) additional Franchise locations plus one (1) more Affiliate in these 3 years. TheHomeMag® magazine count at the end of 2014 was thirty-six (36) magazine titles in fifteen (15) states. Our thirty-six (36) magazines published and direct-mailed 5.3M magazines each month for our nearly 4,000 then-current customers.

2015 Expansion includes HomeIMPROVED: thirty (30) Franchise magazines, six (6) Affiliate magazines, and ten (10) Corporately-owned magazines for a total of 46 U.S. locations in 21 states. Our total monthly footprint was 6.6M TheHomeMag magazines mailed every month for nearly 80M magazines annually.

2016 Entering our 26th State: with an additional four (4) new magazine launches by May plus another two (2) in the second half of 2016, we published over 90M magazines annually between our flagship magazine, TheHomeMag, and our mid-cycle exclusive magazine, HomeIMPROVED.

2017 - 2020 More Franchise Expansion: finished 2018 with 56 active publishing magazines and another 3 in Spring 2019, bringing us to 59 magazine locations in 27 states mailing nearly 105 million magazines plus another 40 million Bookmarks, PopOuts, and DML cards.

2022 The frenzy surrounding home improvement has never been in greater demand and TheHomeMag to delivered to 66 U.S. Markets with 120 mailing zones in 29 States mailing nearly 115 million magazines - plus another 100 million Bookmarks, PopOuts, and DML cards.

2023 TheHomeMag's Digital Transformation: Recognizing the evolving landscape of media consumption and the growing importance of digital presence, TheHomeMag has expanded its offerings to include digital products alongside its traditional print publications. The centerpiece of this initiative is an advanced email program, Inbox Advantage, that seamlessly integrates with the company's proprietary mailing list. TheHomeMag has taken a bold step into the realm of digital with the launch of Marketplace By TheHomeMag. The marketplace serves as a one-stop destination for homeowners seeking home improvement products, services, and solutions.